This Privacy Policy was last modified and published on December 5, 2020 and will take effect on December 5, 2020.

Strode Electric Bikes (a part of Bike Rejuvenation LLP) (“Strode E-Bikes,” “Strode," "we," or "us") knows that you care how information about you is used and shared. This Privacy Policy explains what information of yours will be collected by Strode when you use this E-Commerce Website, how the information will be used, and how you can control the collection, correction and/or deletion of information. This Privacy Policy applies to our Service, which includes www.strodebike.com, and its sub-domains, also referred to as "Site". We will not use or share your information with anyone except as described in this Privacy Policy. This Privacy Policy does not apply to information we collect by other means (including offline) or from other sources. Capitalized terms that are not defined in this Privacy Policy have the meaning given them in our Terms of Use.

Information We Collect

User-Provided Information: You provide us information about yourself, such as your name, e-mail address, and other personally identifiable information (all referred to as "Personal Information") if you register for a User account with the Website (including by "following," "liking," adding the Strode application, linking your account to the Strode E-Bikes website, etc., on a third-party website or network). If you correspond with us by email, or register to receive newsletters, we may retain the content of your email messages, your email address and our responses. We may also retain any messages you send through the Service. You may provide us information in User Content, such as your public profile and comments that you post to the website.

Information Collected Through Cookies And Other Technology: When you visit the website, we use cookies and related technologies (such as Clear GIFs/Web Beacons) to identify your browser. Please see here for Information About Our Use of Cookies And Similar Technologies.

Log File Information: Log file information is automatically reported by your browser each time you access a web page. Please see here for Information About Our Use of Cookies And Similar Technologies.

Third-Party Analytics Services: Strode website uses third party analytics services. See here for how Google uses data when you use our website and how you may opt-out (www.google.com/policies/privacy/partners/). We also use Segment, Chartbeat, Hotjar, and other analytics tools. Please see here for Information About Our Use of Cookies And Similar Technologies.

Social Network and Platform Integration. The website may be integrated with social media networks and other platforms (e.g., Facebook, Pinterest, and LinkedIn) whereby information may be shared between us and those platforms. For instance, if you interact with our website through a social media feature such as a plug-in, then you may be granting us on-going access to certain information from that social media account. If you do not want a social media platform to collect or share information about you, please review the privacy policy and privacy settings of the applicable social media property before using such features on our website. Please see here for Information About Our Use of Cookies And Similar Technologies.

How We Use Your Information

We use the Personal Information you submit or that we collect to operate, maintain, and provide to you the features and functionality of the website. We use your information in order to (a) provide you with the products & services under our agreement with you and (b) where we have a legitimate interest in doing so to optimize the website and products/services we offer and to let you know about our other products, services, and promotions.

By providing us with your email address (which includes, but is not limited to linking your account to the Strode E-Bikes website on or through a third-party website or network such as Facebook), you acknowledge we may use the email address to send you website and product/service related notices, including any notices required by law, in lieu of communication by postal mail. You also acknowledge that we may send you notifications of activity on the website to the email address you give us, in accordance with any applicable privacy settings. We may use your email address to send you other messages, such as newsletters, changes to features of the website, or special offers. If you do not want to receive such email messages, you may opt-out or change your preferences by writing to us at [email protected] Opting out may prevent you from receiving email messages regarding updates, improvements, or offers. You may not opt-out of website and product/service related e-mails.

Following termination or deactivation of your User account, we may retain your profile information and User Content for a commercially reasonable time for backup, archival, contract performance and enforcement, or audit purposes but for no longer than is necessary and only where the information is accurate and relevant for our use. Furthermore, we may retain and continue to use indefinitely all information (including User Content) contained in your communications to other Users or posted to public or semi-public areas of the website after termination or deactivation of your User account.

If you choose to use our referral option to invite a friend to the website, we will ask you for that person's email address and automatically send an email invitation. We store this information to send this email, to register your friend if your invitation is accepted, and to track the success of our referral program. Your friend may contact us to request that we remove this information from our database at [email protected]

We may use certain information about you and/or your User Content internally for purposes such as analyzing how the website is used, diagnosing service/product or technical problems, maintaining security, and personalizing content.

We use cookies, clear GIFs, and log file information as described here: Information About Our Use of Cookies And Similar Technologies.

How We Share Your Information

Personal Information. We will not rent or sell your Personal Information to others. We may share your Personal Information with third parties (such as hosting providers, payment processors, database providers, customer support providers) for the purpose of providing products/services to you. If we do this, such third parties' will be contractually bound to safeguard your Personal Information. We may store Personal Information in locations outside of our direct control (for instance, on servers or databases co-located with hosting providers) on the basis of an agreement to safeguard your information.

As we develop our business, we may buy or sell assets or business offerings. Customer, email, and visitor information is generally one of the transferred business assets in these types of transactions. We may also transfer or assign such information in the course of corporate divestitures, mergers, or dissolution.

Any Personal Information or content that you voluntarily disclose for posting to the website, such as content that you "liked", your first and last name or your username, or placed into a collection and User Content, becomes available to the public (and may be searched by search engines), whether or not you are signed into your account. If you remove information that you posted to the website, copies may remain viewable in cached and archived pages of the website, or if other Users have copied or saved that information.

If you are a buyer who purchases a product, the website will have access to purchase information, namely the details you explicitly shared while placing the order along with the asset you purchased and the date you purchased it ("Purchase Information"); the website Partner or Vendor will also have access to any other information you share to ship and deliver the product to you as needed (and additionally through your Strode ownership information).

From time to time, we may run contests, special offers, or other events or activities ("Events") on the website, or together with a third party partner. If you provide information to such third parties, you acknowledge they may use it for the purpose of that Event and any other use that you approve. We cannot control third parties' use of your information. If you do not want your information to be collected by or shared with a third party, you can choose not to participate in these Events.

Except as otherwise described in this Privacy Policy, we will not disclose Personal Information to any third party unless required to do so by law or subpoena or if we believe that such action is necessary to:

  1. conform to the law, comply with legal process served on us or our affiliates, or investigate, prevent, or take action regarding suspected or actual illegal activities;
  2. to enforce our Terms of Use., take precautions against liability, to investigate and defend ourselves against any third-party claims or allegations, to assist government enforcement agencies, or to protect the security or integrity of our website;
  3. support legitimate interests, such as sharing Personal Information with payment processors and third parties who provide fraud detection services; and
  4. to exercise or protect the rights, property, or personal safety of Strode, our Users or others.

Payment Services. We offer RazorPay, Cashfree, and PayPal integrations. All RazorPay, Cashfree, and PayPal transactions are subject to the respective policies, RazorPay Privacy Policy is available at https://razorpay.com/privacy, Cashfree Privacy Policy available at https://www.cashfree.com/privacypolicy.html and PayPal Privacy Policy available at https://www.paypal.com/us/webapps/mpp/ua/privacy-full.

Non-Personal Information. We may share non-personally identifiable information (such as anonymous usage data, referring/exit pages and URLs, platform types, number of clicks, etc.) with interested third parties to help them understand the usage patterns for certain Strode services.

Targeting and Marketing. Although we do not serve third-party advertising on our website, we do work with third-parties to target advertising for our website on the third-party websites. These cookies record your visit to our website, the pages you have visited, and the links you have followed. We will use this information to make our website more relevant to your interests. We may also share this information with third parties for this purpose. Please see here for Information About Our Use of Cookies And Similar Technologies.

Data Transfers outside the EEA

If you are resident in the European Union, please note that as we are located in the United States, when you provide us with your Personal Information we will process it in countries outside the European Economic Area ("EEA"), such as the United States and India, which may not provide the same level of data protection as in your jurisdiction. This is necessary in order to perform our services. Regardless of where your Personal Information is located, we will adopt measures to protect your Personal Information as set out below.

How We Protect Your Information

We care about the integrity and security of your Personal Information and implement appropriate technical and organization security measures to safeguard your Personal Information. We cannot, however, ensure or warrant the security of any information you transmit to Strode or guarantee that your information on the website may not be accessed, disclosed, altered, or destroyed by breach of any of our physical, technical, or managerial safeguards. Your privacy settings may also be affected by changes to the policies, functionalities, and roles of Strode’s distributors, and partners such as social networks. We are not responsible for the functionality or security measures of any third party.

To protect your privacy and security, we take reasonable steps (such as requesting a unique password) to verify your identity before granting you access to your account. You are responsible for maintaining the secrecy of your unique password and account information, and for controlling access to your email communications from Strode, at all times.

Compromise of Personal Information

In the event that Personal Information is compromised as a result of a breach of security, we will promptly notify those persons whose Personal Information has been compromised, in accordance with the notification procedures set forth in this Privacy Policy, or as otherwise required by applicable law.

"Do Not Track" Signals. Your browser settings may allow you to automatically transmit a "do not track" signal to websites and online services you visit. At this time there is no consensus among industry participants as to the meaning of "do not track" in this context. Like many other websites, the Sites are not configured to respond to "do not track" signals from browsers. Click here to learn more about "do not track" signals.

Your Choices About Your Information

All Users
  • Decline to Submit Information. You may, of course, decline to submit Personal Information through the Service, in which case Strode may not be able to provide certain products/services to you.
  • Update Account Information. You may update or correct your account information and email preferences at any time by logging in to your account settings page. You can also exercise any of your rights by contacting us directly at [email protected]
  • Unsubscribe from emails. To unsubscribe from a particular newsletter, click the "unsubscribe" link at the bottom of that email newsletter. When we send newsletters to subscribers we may allow advertisers or partners to include messages in those newsletters, or we may send dedicated newsletters and marketing messages on behalf of those advertisers or partners. We may disclose your opt-out choices to third parties so that they can honor your preferences in accordance with applicable laws.
  • Blocking cookies. Certain browsers may be configured to notify you when you receive cookies, or allow you to restrict or disable certain cookies. If you choose to disable cookies, however, that could affect certain features of the website that use cookies to enhance their functionality. Please see here for Information About Our Use of Cookies And Similar Technologies.
  • Disabling local shared objects (e.g., Flash cookies). We may use other kinds of local storage that function similarly, but are stored in different parts of your computer from ordinary browser cookies, including Flash cookies placed on your device or web browser via the Adobe flash plug-in. Your browser may allow you to disable its HTML5 local storage or delete information contained in its HTML5 local storage. Click here for further details about deleting information contained in "local shared objects" or adjusting related preferences. Please see here for Information About Our Use of Cookies And Similar Technologies.
  • Options concerning third-party ad networks. We do not have third party ads on our Site but we do use third parties to target our own ads on other websites. For more information about third-party ad networks and services that use these technologies, you can visit www.aboutads.info and click here to opt out or to learn more about your options. You also may visit the NAI's site for additional options on how to opt out of interest-based advertising. Please see here for Information About Our Use of Cookies And Similar Technologies.

EEA Residents. If you are located in the EEA, or if otherwise required by applicable law, you also have the following rights in relation to your information:

  • Inspection and access: you can request from us a summary and a copy of any Personal Information we hold about you;
  • Correction/addition/removal: where you believe your information is inaccurate or incomplete, you are entitled to request us to correct, amend or delete it;
  • Portability: you may request that we send you any Personal Information that you have provided to us or ask that we send this information to a third party;
  • Objection: you may object to us using your Personal Information where we use it based on our legitimate interests to do so;
  • Restriction: you may request that we restrict the processing of your information where you believe it is inaccurate, our processing is unlawful, you believe we no longer need the information or if you have objected to our use of it; and
  • Automated Decision Making: where we undertake automated decision making (including profiling), which significantly affects you, you are entitled to object to such decision-making.

You always have the right to lodge a complaint with the relevant supervisory authority for data protection in your jurisdiction.

Children's Privacy

Protecting the privacy of young children is especially important. For that reason, we do not knowingly collect or solicit Personal Information from anyone under the age of 13 or knowingly allow such persons to register as Members. If you are under 13, please do not send any information about yourself to us, including your name, address, telephone number, or email address. No one under age 13 is allowed to provide any Personal Information to or on Strode E-Bikes or any of its activities. In the event that we learn that we have collected Personal Information from a child under age 13 without verification of parental consent, we will delete that information as quickly as possible. If you believe that we might have any information from or about a child under 13, please contact us at [email protected]

Links to Other Web Sites

We are not responsible for the practices employed by websites linked to or from the website, nor the information or content contained therein. Please remember that when you use a link to go from the Strode E-Bikes website to another website, our Privacy Policy is no longer in effect. Your browsing and interaction on any other website, including those that have a link on our website, is subject to that website's own rules and policies. Please read over those rules and policies before proceeding.

Notification Procedures

It is our policy to provide notifications, whether such notifications are required by law or are for marketing or other business related purposes, to you via email notice, written or hard copy notice, or through conspicuous posting of such notice on the website, as determined by us in our sole discretion. We reserve the right to determine the form and means of providing notifications to you, provided that you may opt out of certain means of notification as described in this Privacy Policy.

Changes to Our Privacy Policy

We may update its Privacy Policy from time to time, and so you should review this Policy periodically. When we change the policy in a material way, we will update the 'last modified' date at the top of this Privacy Policy. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have any questions about this Privacy Policy, the practices of this website, or your dealings with this website, please contact us at [email protected], or send mail to:

Bike Rejuvenation LLP,
83, Warsi House, 5th Block, Koramangala Industrial Layout,
Kaveri Layout, Suddagunte Palya,
Bengaluru, Karnataka 560095 India

For data protection matters, pursuant to Article 27 of the General Data Protection Regulation of the European Union, Strode can be contacted, only on matters related to the processing of personal data. To make such an inquiry, please contact [email protected]